From the onset GGMMTV has identified the need to improve on H.264 compression technology. It is not that H.264 is an inferior compression technology, but it was designed back in 2003 and was for video streaming requiring a comparatively higher bandwidth (compared to today's standard). In this respect H.264 encoded 720x576/25fps video will strain in today's demand of DVB using a bandwidth of less than 786Kbps (the practical bandwidth of 3.5G HSDPA).


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